Jared Leto has appeared in Fast Company’s list of “100 Most Creative People In Business 2012" at number 72.

This is what they say about him:

Jared Leto’s first transformation was standard fare—from starlet-dating actor to starlet-dating prog-rock-band frontman. But his second shift was more noteworthy: As he found new ways to expand his band’s reach, he spun off new businesses to help other bands capitalize on their hard-core fans. “The future of music is really exciting,” he says, “especially if you’re interested in a proactive, innovative experience.” Leto has created three startups (so far). The “aha” moments and the companies they inspired:

Engagement trumps numbers

His band, Thirty Seconds to Mars, once invited fans to submit photos of themselves, for a chance to be on the band’s next album cover; it yielded 2,000 different fan covers. He realized, “I’d prefer 1,000 followers, friends, and fans that actually meant something, rather than 10 million that weren’t engaged.”

So, he launched: The Hive, which runs social-media management and digital marketing for his band and others such as Jessie J and Semi Precious Weapons.

Cater to your biggest fans

Leto thought that VIP experiences sounded lame but tried offering one. When 200 people signed up, he reconsidered their value: “These people are our loudest voices online.”

So, he launched: The One and Only Golden Tickets, arranging fan VIP experiences such as backstage or recording-studio access to the likes of Rob Zombie and Demi Lovato.

Court a premium audience

"Everyone who knows streaming said to keep the price low, to go for numbers," he says. "But they’re wrong. If someone is willing to log on and use their credit card, that’s a committed individual."

So, he launched: Vyrt, which sells digital tickets to live-stream concerts for up to $14.99 (though it’s aired only Leto’s shows so far).

  1. echelon4l reblogged this from redredchangesinthesky
  2. spencerx2x reblogged this from mandolinaes
  3. pattyloups reblogged this from elfame
  4. itiskindofbittersweet reblogged this from quichetein
  5. death-will-take-us reblogged this from quichetein
  6. quichetein reblogged this from cptnknots
  7. cptnknots reblogged this from ontd-30stm
  8. erineyaalecto reblogged this from vitalyorlovs
  9. imightkill reblogged this from fuckthistie
  10. juddles-loves-cuddles reblogged this from bearded-and-free
  11. thepriceofmagic reblogged this from the-girl-on-moon
  12. nightfall-tresor reblogged this from mymarsrevolution
  13. polixena reblogged this from 30chemicaldays
  14. thranduila reblogged this from nightofthechasseur
  15. nightofthechasseur reblogged this from weareechelon
  16. jennovonmars reblogged this from drgordis
  17. letmefiliyoukili reblogged this from jaredeto
  18. iamcastielsunicorn reblogged this from nightly-cryptomnesia
  19. tiniboppskees reblogged this from weareechelon
  20. brendacubbins reblogged this from weareechelon
  21. weareechelon reblogged this from ontd-30stm
  22. yougivelove-abadname reblogged this from shaloveof
  23. try2catchupmothafucka reblogged this from vitalyorlovs
  24. ryunicornrider reblogged this from cookiemonsterhiddlesleto
  25. millycam reblogged this from vitalyorlovs
  26. kendylife reblogged this from nightly-cryptomnesia
  27. 8-1-2-3 reblogged this from vitalyorlovs